Accelerating growth
in Southeast Asia.

I help companies enter and scale in ASEAN markets, combining strategy, hands-on execution, and streamlined systems.

Focus Areas

Where I help founders win

Business in ASEAN

Entry, operations & scale

Helping companies build, develop and expand in Southeast Asia, acting either as a strategic advisor or on-the-ground partner, and mobilizing my network of local experts to execute, operate and scale.

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Digital Strategy

audit, design & build systems

Driving digital transformation across operations and customer-facing channels, leveraging data, feedback loops and continuous iteration to unlock the next stage of growth.

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AI & Automation

Workflows & funnels

Building and optimizing AI-driven workflows and conversion funnels to streamline operations, reduce friction and improve performance across the entire customer journey.

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About

Business consultant

I help companies build, develop and expand in Southeast Asia, navigating dynamic Southeast Asian environments in the digital era, from strategy to on-the-ground execution.

Acting as a strategic advisor or hands-on partner, I help companies move faster, grow smarter, and turn opportunities into results.

Let's build something in Southeast Asia.

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Timezone: Asia/Bangkok & Ho Chi Minh City (GMT+7)

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References

Trusted by forward-thinking teams

“Axel opened our first ASEAN partnerships and set up the reporting cadence our board now requires.”

Head of Growth, SaaS scaleup

“From sourcing to operations, he bridged the gap between strategy and fast execution across Vietnam and Thailand.”

Founder, Consumer brand

“Axel documented our GTM playbook and automated lead routing, freeing two SDRs to focus on outreach.”

COO, B2B marketplace